Ever summer there is that one song that everyone will
remember. It starts off with everyone getting dropped off at a writing camp to
make the best song. The cost starts with 25000 a day for just recording time
alone. Song writers bring an idea to the camp for the producer who had brought
beats for it. That’s when they start getting the melody to the song and the
concept. It takes about twelve minutes to get the name of the song once they
have the beats. The camp cost 200,000 alone and then with paying the song
writer and the beats guy, the price gets even higher. Next part is the vocalist
who helps Rihanna or the artist get focused. It cost around a million dollars
because everything needs to click at once to get the song recognized.
Billboards, advertisements and radio play are just some of the things that are
put into that. Relationships with the radio stations and the DJ are established
by being paid for first and then the artists keep coming back with favors along
with requests. It’s illegal for producers to pay radio stations for play of
their songs. After all of the money has been paid to get the song of the
summer, Rihanna spent around 1.3 million dollars alone just for the song “Man
Down”. The song wasn't even the song of the summer.
I personally think that this podcast could show people a
side of the music industry that isn't normally seen. I know that when I used to
listen to songs I would think that artists have the life and make so much money
because they record the song and then give it to the radio station to play.
This obviously isn't the case and a lot more goes into then that. I like the
fact that producers work that hard and pay that much money to get a top hit
out. Sometime it can work in your favor and you can have the song of the summer
that everyone won’t forget but then like what happened here can happen and
after all that went into the song “Man Down”, it still was not the song of
summer 2012. I also had no idea that producers practically bribe radio station DJ's to play there songs, I thought it was more like that when artists were finished with a song the radio stations DJ's just couldn't wait to play it, but that is not the case.
This podcast is all about Coca Cola
and how for 70 years they got away with selling their product for no more than
5 cents. Planet money talks about how this totally fights against the law of
supply and demand on so many levels. It all started in 1886 when Coca Cola
started selling their soda, they said from the beginning it was going to be
sold everywhere at 5 cents apiece and they were going to do there best to keep
it that way. This all came about when two lawyers came up to the company
president asking him to use their bottles and the way he got rid of them was by
telling them that he was going to sell Coca Cola at 5 cents forever. This
stayed true for 70 years, which goes against all law of demand because all they
were was breaking even at best. Something they did to help them out was called
the ninth bottle objective and what it was is when someone went to go buy a
coke, one out of nine times it would be empty which then forced people to put
another nickel in to get a coke. This ultimately helped them out because it
would come out to 7.5 cents for the ninth bottle.
I think it was a great thing what
Coca Cola did back in the day for selling their product for just 5 cents for 70
years. I personally love soda and I would have lived during this time period
when it was sold so cheap, it really helped them become a big name even in today’s
world because of prior success and for how cheap they were selling it for. This is a prime example of an excellent marketing scheme to get their brand name out there for years. I
also have no problem at all with the ninth bottle objective, yeah I would have
to put in another nickel but for all the times I bought a soda for only 5 cents
I wouldn't mind every once in a while having to pay 10 cents to get a soda.
